From Bad Hombre to Badass

How to change the derogatory rhetoric around #badhombre to #badass … -41M Spanish speaking people in the #usa (2nd only to #mexico) -$1.7 trillion 💵 of purchasing power (US #hispanic market is among #top10 economies in the world) -60M US Hispanics…who must start to see themselves as 1 group if they’re going to realize their…

Hispanicize 2018

I’m proud to collaborate once again with the organizers of the Hispanicize national conference. I joined my friend Mekahlo Medina as co-chair of the Hispanic Journalist Showcase. I oversaw 3 sessions… CNN “Facts First: Holding The White House Accountable” at Hispanicize 2018. Guest Speakers: Ramon Escobar VP Talent Recruitment & Development, CNN Worldwide Boris Sanchez…

Hortencia Zavala Scholarship

Meet Cristal and Brenda, the first Hortencia Zavala Scholarship (HZS) 👵 recipients of 2018; who were celebrated at the NAHJ San Diego/Tijuana Chapter fundraiser in March. HZS a not-for-profit organization which helps Latino students 👩🏻‍🎓👨🏽‍🎓reach their scholastic dreams. Your donations make it possible for these students and many others like them to get a higher…

ALPFA Boston Student and High School Summit

Success Strategy in a word is Commitment 💪🏼 Commitment to self… Invest in education, training, work ethic Commitment to team… Family, friends, coworkers; no one wins alone Commitment to your journey… Follow your own path despite the obstacles A special thanks to ALPFA (Association of Latino Professionals For America) of Boston for inviting to speak…

Evolution Of U.S. Hispanic Media – How To Speak To Hispanic Millennials

While language proficiency in English and Spanish is paramount in reaching U.S. Hispanics…cultural proficiency is even more important. Happy to have joined Luis Miguel Echegaray, Head of Latino/Spanish Content & Producer, Sports Illustrated and Jens Manuel Krogstad, Writer/Editor, Pew Research Center on a panel discussion on how Hispanics and in particularly Hispanic millennials are consuming…

Leadership Habits Book Launch

I’m incredibly proud and grateful to be part of a group of 7 Latino authors from different personal and professional backgrounds working together to share knowledge. Six of the seven got together in Los Angeles to celebrate the launch of Leadership Habits. The book is an inspiring look at overcoming odds, reaching goals and staying…