From Bad Hombre to Badass

How to change the derogatory rhetoric around #badhombre to #badass …

-41M Spanish speaking people in the #usa (2nd only to #mexico)

-$1.7 trillion 💵 of purchasing power (US #hispanic market is among #top10 economies in the world)

-60M US Hispanics…who must start to see themselves as 1 group if they’re going to realize their true potential as cultural, political and economical powerhouse 💪🏼

Thank you @bevisiblelatinx for inviting me to speak at #bewokesf in San Francisco.

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