Evolution Of U.S. Hispanic Media – How To Speak To Hispanic Millennials

While language proficiency in English and Spanish is paramount in reaching U.S. Hispanics…cultural proficiency is even more important.

Happy to have joined Luis Miguel Echegaray, Head of Latino/Spanish Content & Producer, Sports Illustrated and Jens Manuel Krogstad, Writer/Editor, Pew Research Center on a panel discussion on how Hispanics and in particularly Hispanic millennials are consuming media.

The discussion was part of Major League Soccer (MLS) ⚽️ annual Communications league meetings in Philadelphia on 1/16.

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